Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World by Chuck Hemann & Ken Burbary

Author:Chuck Hemann & Ken Burbary
Language: eng
Format: epub, pdf
Publisher: Que Publishing
Published: 2018-05-14T04:00:00+00:00

Publishing and Topics

Several years back, Klout rolled out topic pages that demonstrated what topics you, as an individual user, ranked on against the rest of the Klout community. Over the last several years the topics pages have morphed to show a user content about the subjects that he or she is influential on. Users have the ability to share content on their social networks straight from these topics pages.

The other new feature that Klout has unveiled over the last few years is the ability to publish your social media content through its platform. Users have the ability to identify content, schedule it for specific distribution, and then share it out with their social media users. From there users can measure the impact it has on their respective social media community.

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